PRODUCT DESIGN – UX, UI
Accenture – Interactive Quiz
The brief
As one of the world’s leading consulting and technology companies, Accenture's job is to help organisations solve their toughest challenges by designing innovative solutions that improves the way the world works and lives. And they need powerful minds to help make that change happen.
The challenge
They reached out to us looking for a new campus experience to help graduates find out what powered their minds and where their strengths came into play. The goal was to:
The University campus was such a crowded space for brands trying to attract early talent. We wanted to do something that could take schemes deadlines and looking for jobs out of students' minds whilst learning about their offerings.
- Leave students feeling like they gained something from the brand interaction
- Position Accenture as one of the leaders at the forefront of technology
- Increase brand awareness and the diversity of applications among their target audience (African-Caribbean, female, social mobility)
The University campus was such a crowded space for brands trying to attract early talent. We wanted to do something that could take schemes deadlines and looking for jobs out of students' minds whilst learning about their offerings.
The solution
5 Mind types. Powerful Minds was a campaign created in order to attract graduates and show them what their strengths were - wherever they chose to take their career, whatever their background.
Accenture knows the power of uniqueness. Every mind has its own way of working and thinking. Collaboration is power. The combination of different mind types drives Accenture’s creativity and innovation.
The Powerful Minds quiz became the centre of our campaign, it was how students discovered their mind type and corresponding strengths. We created a set of 50 questions that would randomly be picked for each session. So, it didn't matter how many times someone wanted to test themselves, they always had different scenarios and questions.
Accenture knows the power of uniqueness. Every mind has its own way of working and thinking. Collaboration is power. The combination of different mind types drives Accenture’s creativity and innovation.
The Powerful Minds quiz became the centre of our campaign, it was how students discovered their mind type and corresponding strengths. We created a set of 50 questions that would randomly be picked for each session. So, it didn't matter how many times someone wanted to test themselves, they always had different scenarios and questions.
At the end of the quiz, the student’s results were analysed and they were sent to their respective mind hub. Here they could learn more about the strengths of their mind type and collaboration with others, meet current Accenture graduates that decided to take on the same path, and learn about the available programmes recommended to them.
We launched the quiz at the on-campus fair (on large screens), and it would later be integrated on Accenture's website for all online visitors.
It was the perfect conversation starter between students and ambassadors. We drove students to our campus events through social media, emails and brand ambassador promotions.
We launched the quiz at the on-campus fair (on large screens), and it would later be integrated on Accenture's website for all online visitors.
It was the perfect conversation starter between students and ambassadors. We drove students to our campus events through social media, emails and brand ambassador promotions.
The results
- +1,400 completed questionnaires
- +30,000 unique visitors to website
- 150% website traffic increase from previous year
- 17,9% campus attendance increase from previous year
